It was announced that Kate Bush will be performing live in Hammersmith, London in August and September, 2014. The complete Kate Bush performance dates are:
Tuesday, 26th August
Wednesday, 27th August
Friday, 29th August
Saturday, 30th August
Tuesday, 2nd September
Wednesday, 3rd September
Friday, 5th September
Saturday, 6th September
Tuesday, 9th September
Wednesday, 10th September
Friday, 12th September
Saturday, 13th September
Tuesday, 16th September
Wednesday, 17th September
Friday, 19th September
Tickets will go on sale on Friday 28th March at 9:30am, GMT. Details here.
The shows will take place at the Eventim Apollo at Hammersmith in West London, which is still known on the Wikipedia website at the Hammersmith Apollo.
Designed by Robert Cromie, the venue was originally a cinema that opened in 1932 and was originally called the Gaumont Palace. It was one of the largest cinemas in London and seated nearly 3,487 people. It was occasionally used for live performance, usually in the form of a variety show.
In 1962, the building was renamed the Hammersmith Odeon, and nicknamed the “Hammy-O”. This is the golden era of the venue.
The Hammersmith Odeon was awarded Grade II listed building status in 1990, primarily because of its striking art deco features. It was upgraded to Grade II* status in 2005.
In 1993, the venue was sponsored by the Labatt Brewing Company, completely refurbished and renamed the Labatt’s Apollo. This sponsorship deal ran out in 2002 and the venue was again renamed, this time after the Carling lager brewery.
In a bid to increase capacity and revenues, in 2003, the seats in the stalls were removed and replaced with removable seats. This means that when the downstairs seats are removed 5,000 people can be accommodated. This is not expected to be the case for teh Kate Bush concerts.
In 2006, the venue briefly reverted to its former name, the Hammersmith Apollo. In 2007, the venue was bought from Clear Channel by the MAMA Group. As the result of a co-ownership deal with HMV, the venue was named the HMV Apollo from 2009 until 2012. In May 2012, the venue was sold by HMV Group to AEG Live and CTS Eventim.
In the following year, the venue closed for an extensive refurbishment, supervised by architect Foster Wilson The venue eventually reopened as the Eventim Apollo on 7th September 2013.
Despite all the changes of ownership, dodgy sponsorship deals and messing about, the venue will always be the Hammy Odeon to me. Kate Bush deserves better than to be used to advertise a product like Eventim and, wherever possible, this website will refer to the venue of the Kate Bush performances as the Hammersmith Apollo.
Here’s another great video from the golden age of Kate Bush: